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Marketing for Engineers

Solving practical marketing tasks

We turn complex topics into engaging, accessible stories that resonate with potential customers.

Tailored for Technical Minds

We turn complex topics into engaging, accessible stories that resonate with potential customers.

Supporting technical buyers 

Our approach is a mix of UX research, competitor benchmark skills and performance marketing. 

Cut Through the Noise with Precision

No-frills, fact-based messaging that gets straight to the point

We have a very direct take, always aligned on what jobs your customers are trying to accomplish. Unlike many marketing agencies, we know that addressing savvier audiences is not achieved by re-using the same old strategies that work wonders in other B2C industries. Engineers make more deliberate purchasing decisions, valuing logic over emotion. We ensure your marketing is clear and factual, avoiding emotional manipulation or dark UX patterns. 

Marketing that Makes Sense

Programmatic Blueprint

An engineer-driven way of scaling your content. White papers are not always the answer to every marketing problem. Programmatic SEO allows for exponential content growth without linear resource increase. If it makes sense for your project, we can help you hone your approach to content in a way that makes sense to you.

Engineering as marketing

We help you use internal solutions or develop new ones as your main marketing assets. The best marketing is to demonstrate your company's capabilities in a tangible way.  This approach leverages your team's technical expertise and our human-centered approach to create valuable tools that attract and retain customers.

User Research by the Pros

We conduct workshops and interviews with your experts to gain a full understanding of your solution or services. We  map out the entire customer journey. Our goal is to help you highlight compelling business cases that your technical audience can present confidently to decision-makers. 

Quantitative & Qualitative Data

We dive deep into competitive analysis and trend forecasting, providing you with actionable insights to refine your approach. We are data-informed but human-centered. Just because it's hard to track, doesn't mean it doesn't have an impact. This means that while data analysis is a central part of our approach, we know it is not objective and does not show the full picture.

Marketing for Engineering Companies

Marketing Consultant for Engineering

We take an engineer-driven approach to help you market and promote your products. We focus on the product to create content, interfaces and experiences that deliver immediate value to your users and potential customers. 

Building Better Products 

​User research gives you answers you need to develop and market better products. By unearthing needs, pains, motivations, you can map out their decision-making process. This will impact your product roadmap, UI, features and more. If you want to go the DIY route, you can do so with the Designing Better Products masterclass offered on Smashing Magazine. 

No Unrealistic Promises

We focus on delivering a hybrid approach between UX research and marketing strategy. The process means you do not run the risk of ending up with oversimplified marketing that may misrepresent the product's capabilities. Marketing should never lead to customer dissatisfaction nor should it mean increased pressure on the engineering team to "fix" these perceived issues. 

Engineers Like the Way We do Things

Here are a few testimonials from clients. 

Love working with them for complex international projects. Brilliantly competent, refreshingly honest, and unwaveringly committed. I highly recommend them .

Florian Schmitt

Director of eCommerce 

ERA Consulting Group

Need someone with a technical SEO background and a keen eye for product marketing? Myriam brings a solid international marketing experience that is a huge plus for global brands.

Gianna Brachetti, 

SEO Product Manager

DeepL

Top-notch advice with a unique focus on client education and support. Their comprehensive audits are a treasure trove, covering both content and technical facets. I

Maude Lavoie

Shopify Expert

NitroMedia

Our Inner Motor is Powered by Curiosity & Quirks

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