Want to ensure your message sticks, no matter who's reading? Check out these tips.
We are adding tips as we go. These are meant to be used in a variety of situations.
Tip #1 - Use Simple Language, No Jargon
Avoid excessive industry jargon and complex terminology. Use clear, straightforward language to ensure your content is easily understood by all users, including those with cognitive disabilities.
Nobody's got time for "synergy" or "paradigm shifts."
Don't assume all users have the same knowledge. Explain acronyms and provide necessary context to accommodate users with varying cognitive abilities and backgrounds. You can provide your audience with tools to process your content differently. AI-generated summaries are an example of this.
Tip #2 - Use Clear Structure & Navigation
Implement clear headings, subheadings, and bullet points to guide users through your content. This helps users with cognitive disabilities navigate and understand the information more easily.
Guide our eyes to what matters, and we'll love you for it!
Tip #3 - Implement Visual Cues
Icons, color coding, highlighting are not just eye candy. They help keep our attention where you want it. Just remember, not everyone sees color the same way, so double-check your choices
Tip #4 - Design for Attention Spans
Neurodivergent brains need a roadmap, not a maze. We've got short attention spans, folks. Get to the point, and get there fast. Front-load your content with the juicy bits. If you want a break down of content structure that's designed with human attention spans, crawlers and more, check out this fantastic redux by David Broderick on LinkedIn.
Tip #5 - Use Active Voice
Use active voice in your content. It's clearer and more direct, making it easier for users with cognitive disabilities to understand.
Tip #6 - Ensure Error-Free Content
Proofread meticulously to eliminate typos and errors, as these can be particularly confusing for users with cognitive disabilities.
"You know, when you read something that looks kind of legit, like a well-done phishing email, but then there is a typo or a difference in fonts that makes our alarm sirens go off?" - Giulia Panozzo
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Tip #7 Ensure High Color Contrast
Use high contrast color combinations to improve readability and visual processing for all users, including those with cognitive disabilities.
Interesting accessibility tidbit: color blindness (color vision deficiency, or CVD) affects approximately 1 in 12 men (8%) and 1 in 200 women.
If you want to ensure your content is properly processed by the eyeballs across genders, always account for the fact that red-green color vision deficiency is more common.
Tip #8 - Offer Multiple Content Formats
Provide content in multiple formats (e.g., text, audio, video) to allow users to choose the format that best suits their cognitive needs and preferences. Here's an example of what can quickly be done in regards to that:
Tip #9 - 14. Maintain Consistent Text Orientation
Keep text horizontal, as tilted or vertical text can be challenging for users with cognitive disabilities to read and comprehend.
One study (Wigdor & Balakrishnan, 2005) found that reading text tilted 45 degrees in any direction was, on average, 52% slower than reading normally oriented text.
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