Insights & Opinions

Generative search changed the interface; it didn’t change human nature. The way people search amplifies brain shortcuts, so make facts...

This article and the formal definition of the concept of AI brand drift is based on enterprise research and workshops across 40+ Fortune...

AI search is highly context-aware (location, time of day, personal history). The end game is to provide users with the best possible...

What starts with a P and ends with an S that every single woman dreams about? POCKETS! Real world pocket CTA in store! We pulled data...

To truly connect with people worldwide, your brand needs to feel familiar and trustworthy to them, no matter where they live. This means understanding their local culture, how they talk, and what they like.

Tired of the exhausting, nonsensical power games at work? Deploy subtle shade like a signature scent: unforgettable, intriguing, with a hint of "don't try me".

This is an evolving list of cognitive accessibility tips.

Like, seriously, don't do those, we don't need more performative allyship! You work in tech, and want to celebrate women’s day? Awesome....

If you work in marketing for an e-commerce brand, you should be reading this cybersecurity intro.

Autistic consumers often perceive marketing messages differently due to their unique cognitive and sensory processing styles.

Here's how to write a product description for neurodiverse customers.

We go over the who, the what, the why and the how of marketing strategies geared towards folks on the autism spectrum.

Best practices for neurodiversity-friendly marketing tailored to be more accessible.

I'm addressing some of the LLM scraping content issues for content creators.

Neurodiversity and innovation go hand in hand. Here are some great ADHD resources to help you.

We're discussing how to go about banishing image bloat with an image performance budget.

Scrappy marketing audience research for the ADHD mind: concrete actionable approaches to get the work done.

Learn how to optimize images for Core Web Vitals and improve website performance.

Inclusive marketing means going above and beyond the usual tried and true tropes of traditional marketing.